The First $10.5 Million Phone
http://privateislandoffer.com/
This Sprint marketing technique is something that I have never heard of before. The deal offered is the customer pays $10.5 million for the Blackberry 8830 and gets a free private island with it, making it the first $10.5 million phone. The deal seems to be jokingly marketed towards millionaires, but in reality it is just a ploy to get people’s attention. Customers hear about a $10.5 million phone, and research it to find that they can buy it without the island for about $200. This innovative strategy seems to be working because everyone is talking about this unheard of type offer.