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Wed Dec 19
While television specials such as the Victoria Secret runway show might be encoded with messages of beauty, glamour, and such viewers decode the message in a variety of ways.  Several take part in oppositional reading by rejecting the show or expressing distast in its apparent messages.  Regardless of the intended message viewers, based upon their own experience, knowledge, and culture will decode the message in many different ways.

While television specials such as the Victoria Secret runway show might be encoded with messages of beauty, glamour, and such viewers decode the message in a variety of ways.  Several take part in oppositional reading by rejecting the show or expressing distast in its apparent messages.  Regardless of the intended message viewers, based upon their own experience, knowledge, and culture will decode the message in many different ways.